January is the time of year for New Year’s resolutions where people are busy making plans to improve their lives, to change bad habits and set targets to create a new and improved version of themselves, their careers and their businesses. To be the very best that they can be.
With that said, we have been busy behind the scenes preparing to re-launch our Belize cacao opportunity for 2019 with a fresh new look. And it’s more than just a face-lift!
When we started the Belize Cacao Consortium (BCC) back in August 2016 we had completed extensive research and acquired the first 3 farms, but 2017 was still very much a start-up year. Our website and marketing material reflected that and was based on what we “planned to do” in the years ahead.
In 2018 we learned even more reality about the industry, about our team, the country we are operating in and about the challenges we face. It was an interesting, educational and fun 2 years!
Now we are firmly established, have a settled team in place, planted out our farms and built our processing facilities, launched our chocolate bars and delivered on what we said we would do. We have adapted our approach and our look to what the chocolate and cacao market wants and needs.
So, with that said, we are very pleased to introduce to you our new and improved Peini Cacao website.
We will keep you updated as we present our products at Specialty Coffee expos and Artisanal Chocolate conventions in the US and Europe.
You will be able to follow our Founder, David Sewell, and his wife Debra, as they travel to Salon du Chocolat, the world’s largest event dedicated to Chocolate, taking place in Japan later this month.
They will be ably assisted by our new friends and business associates, Swiss Chocolate maker Werner Reugsegger and his wife Mitsue. With a combined 75 years of experience in the chocolate, confectionary and baking industry and 45 of those years in the Japanese market, we are very excited to share our plans for 2019 and beyond…but not just yet!
Through the new website and these social media channels we will also build a direct link between you, our team on the ground and the current 204 Maya farmers who are part of our socially sustainable bean buying program.
Giving them the recognition that they deserve and putting a face to the people behind the products we are launching.
For customers today, it is a critical part of their buying decisions, knowing where their products came from and how the people who made them were treated.
These channels will help us to tell our story to our global customer base as well. It is yet another step in our gradual evolution from being only an investment and parcel sales driven company into a successful international specialty coffee and artisanal chocolate company.
2019 is the year of Products and Delivery.
Stay tuned and we hope you enjoy the content coming your way in 2019.